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Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory," said Eric Schmidt, Chief Executive Officer of Google. "
We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners."
With new media making waves, radio continues to prove frequency, entertainment and ease is valuable for the consumer and advertiser. The
Google and
Clear Channel partnership is one of the more interesting messages I have seen in creating industry trends!
Read more about the radio advertiser expansion here.