I will not be surprised if Google buys Clear Channel too. Lot of power. Monopoly? There is a lot of competition and opportunities for others in this space.
Related to this deal with radio, it will be interesting to see if the highly effective repetition and frequency of radio advertising will change with Google style ads. It can't to be effective; THAT would dilute advertising reach, but the smart station owners will control this making it a great opportunity for advertisers on and offline brand.
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David Sandusky
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Last edited by David Sandusky; 05-13-2007 at 09:05 AM.
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