[ChristianDeBlis]

Ok, but hasn't everyone heard of the Chief Everything Officer?

As a small business owner, I see a lot of value in taking the time to learn something vs. paying someone to do it for me. In fact, before I pay a professional to complete a project, I will learn about it - it's the only way for me to interview a consultant and feel confident in my evaluation.

I've learned a lot about SEO and I've invested hours in it. That doesn't mean I won't outsource it sometime in the future, but I will not pay an exorbitant amount of money for it.

When I was interviewing lawyers in Argentina to partner with my investment clients, I researched everything - from the law, to contracts to their respective professional backgrounds.

I've learned this: I need to invest my time to learn about what I want to implement. Only then am I qualified to hire a professional to carry it out.

P.S. David, thanks for the article. I have a link-list of SEO articles and tools on my laptop; I'll share them later.