Jensen,
The
short answer is behaving within your core values and competencies. You must know who you are and what you offer. Pay attention to your environment especially during change. How do you behave during challenging times? Are you consistent? It is important to build that top of mind campaign by taking on tasks that challenge you. It is also important you surround yourself with advisors what can help you with all of this including making sure you are not to close to yourself...as we all can be.
Play around here and at
www.YourIndividualBrand.com