What I would do...
Obviously, you felt strong enough to mention that they are having a lot of fun where they are at, which shows that the business owner is having a lot of fun working "in" the business rather than on it.
Becoming a larger company and employing people, you are forced to work on the business full time. Especially when there are investors money involved. Unless of course, your Bill Gates and employ the leaders for you and name yourself the "Chief Architect". I would say that the business owner needs to be driven by the fact that they can have a larger company with increased revenues to offset the loss of ownership percentage. In this case, it sounds like they need to stay put and enjoy the ride.
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