[psiphon]

You know you have your brand down solid when prospects come to you from referrals from your previous clients, and what they say when they come to you is exactly the service you provide, and how you can help them.

You know your brand is down solid when your clients tell others that you are worth the $$$. That happens when you come from a place of power and confidence in delivering what your brand is. You are your brand and you know without a shadow of a doubt, you can deliver it with the quality, AND customer experience you command of yourself.

I see it as your brand is not just what you do, but it is a representation of what kind of customer experience you deliver to your clients. After all, in the end, everyone really buys the experience they have with the product or service, and not the product or service (or lowest price would always win).


B. Hopkins