Cause Inspired Marketing at one time (actually still is often) referred to as Cause Related Marketing is a concept that is really coming into its own. Businesses more and more are "getting it" - that need for social responsibility and when they find a cause that "inspires" them - the rewards are amazing!
My good friends Kent McBride and Jon Biel over at
www.mtdn.net (Make The Difference Network) are raising this to an amazing new level - give their site a cruise when you get a few minutes.
For those of you in Denver, (guys, if you would would like to treat your wife to a really cool surprise-pay attention) One of my radio sponsors, Dinner and Dish
www.dinneranddish.com has stepped up to host a very special event to benefit the great programs at
www.safehouse-denver.org SafeHouse Denver on Saturday, June 10.
Dinner and Dish is a place where you go to assemble meals, take them home, freeze them, and cook 'em on demand. No shopping, no getting everything ready to put together a meal...it's a one-stop process to save hours of time in our time-starved world.
D an D has a special Ambassador program where they have each participant make an extra meal over the 12 normally prepared in a session. That 13th meal is then donated to a particular cause - in this case, SafeHouse Denver.
When I told Ellen Wallace, Exec. Director at SafeHouse what we were planning, she told me that this will feed their entire group in the shelter for two nights (over 60 servings) and when she told me that their "annual food budget" was only $11,000 she let me know that this is a very special gift.
So 10-14 families will benefit from some awesome dinners, get back some of that precious family time that we so often sacrifice, and an important organization in our community will be benefitted in a big way - and oh, by the way, Dinner and Dish will be the beneficiary of some great publicity which will tell other families and organizations about this great concept, which will result in...well you know the rest! As my pal Kent McBride says, "It's a win-win-win-win-win scenario...Cause Inspired Marketing at its very best!
Here's a link to my
calendar of events for this fun-filled evening and it's also posted here on the YourBrand Calendar....See ya on June 10th!