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Friend, I think collaboration is required in the search industry, first an SEO expert must work with their client, building the keyword list, checking with the client’s IT department on SEO accessibility issues, and encouraging the client to write content, or hire a copywriter. But to become really successful an SEO expert must constantly search forums, newsgroups and attend industry meetings to keep up to date on what’s happening in the industry. Otherwise their knowledge and client’s rankings start to fade.