During most of my speaking engagements, I will ask what personal brands come to mind. The same people are shouted out:
Oprah,
Jordan, Trump,
Martha...
Most fascinating would be the few additional names that are not as common accept in specific groups (like engineers or entrepreneurs for example). The group and I also find the personal reasons as to why these names come top of mind interesting.
What impresses you (or frustrates or confuses you) about how these famous brands or someone else manages their brand, and why?