That is a good question and one I think is in the eye of the beholder.
To me, it is the business of education of innovation. Yes, innovation is broad, but the idea of creating and dreaming products and services that solve________. Education.
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David Sandusky
like an ad agency, but for people w/ the Strategic Career Plan and Personal Board of Advisors
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" The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo
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