What does Trump know about vodka? Who cares; he can create a buzz and
his brand means over the top luxury. He is getting into the food and beverage business like Paul Newman, Willie Nelson and others.
All Trump is proving is his brand is a brand that can sell products. Not 'just' the real estate mogul of yesterday. Now he is the multi-product "over the top luxury" brand.
He knows how to stay top of mind in the media too. Just in the past week or so, I recall seeing something about Trump whether is was his home on top three most expensive homes to suits to his vodka line. I was not even looking!