Being easily replaced within your profession is a tough reality. If your business is the house of commodities (employ easily replaced personal brands), how do you separate yourself?
We talked about the auto-mechanic garage in this forum before -
check it out.
Now Let's look at the real estate and mortgage industry with the following short case study as a great example...read-on and post more ideas in this forum.
Real estate companies battle the brand issue daily. It's a fight to connect a company message to the customer's actual experience when the brand's soldiers -- the agents -- are trying to build their own brands. Brokers fail because the message hardly ever matches the experience.
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