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Old 04-21-2008, 09:00 PM
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Originally Posted by Unregistered View Post
2. "What industries do you focus in?" The problem here is that although I do have some industries I've written for considerably, I don't consider myself--or want to be--a niche writer. Sometimes a company thinks that to have the best writer for them, they have to use one who writes almost entirely for that industry.
First, Joseph has wonderful insight for you. I will add that your core competencies and passion include excellent writing and, I bet, information gathering to name a few. That is what the client buys.

Out of the box thinking is a value add. Example you may find applies: My days as a retained executive recruiter generalist meant we had to go up against industry specialist for the search assignment. Sometimes we lost. Many times we won. We won because the client company valued our ability to target companies with fresh research and solid recruiting and service skills. So, I learned to target companies that partner with professional recruiters over industry connections. I apply this today and you can too.

In your world, find the companies who value your process for quickly learning and creating excellent copy for them.

Get YOUR word out - how can we help?
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