Quote:
Originally Posted by Joseph Coplans
Here’s a sample exercise: Go to your Facebook site or your Linked In home page. Pick a “friend” or a “contact”, and tell the story about how you met to someone else. Then choose a section on your web site that has your product or services…and tell the story about why people buy from you. It will feel awkward at first, but with practice, you won’t stumble. Or, if it’s your own personal web site and you are on the phone with a potential employer, take them to the section that is about your life. Tell a story about a choice you had to make, and bring it back to how you feel valuable employees make decisions all the time for the company.
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This is such an effective practice, Joseph! You have so much insight and "get to it" examples.
It got me thinking about how often I take people to my website for a story or quick walk through. If someone has not been on a large online discussion forum before, it can be overwhelming. With a poke around here and there, it is found to be easy.
I just did this with candidates for a recent CEO search. We (in person or over phone) walked through the company website to discuss the products and so I could point out a video by the founder.
I see many examples I can pull from the facebook or LinkedIn part of your suggestion and will. As a matter of fact, I can tell stories of people who I have connected with on those sites who happen to contact me to get info, connections, The Strategic Career Plan, register for something, etc. I can draw specific paths. Cool! Thanks Joseph.
I encourage readers apply.