Now that the brand experience is online full force (do you have your online identity yet?), an obvious challenge is how to protect or fix an online reputation gone wrong.
Businesses are learning their reputation can be hijacked or
Dissed Online faster than ever.
Whether you are a business of one and are the products/services or employ many, you own your reputation and have to control your brand.
"
If your product is getting consistently low ratings, there is a reason," says
Janet Boulter, a business adviser at Denver's Center Consulting Group. "
Choosing to ignore the issues and concerns raised by your customers will cost you sales. Most customers will vent about a problem to the world but they rarely contact the company to address their issues or concerns, so it is imperative that companies reach out to their customers."