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Old 05-27-2008, 10:22 PM
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Maria Elena Duron Maria Elena Duron is offline
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Join Date: Apr 2008
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Default Re: Tweet your Value Proposition

David,

Valid point and I agree and by design your "tweet" needs to be no longer that 140 characters.

This appeared last week in the Silicon Alley Insider and thought it's appropriate to show where "tweeting" can go - enjoy!
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By Dan Frommer

By now, we know that Twitter (which we hear has not closed its latest funding round, contrary to other reports) isn't just for navel-gazers talking about their lunch. Hundreds (thousands?) of companies are also using Twitter to talk to customers and to talk about their businesses. Some are doing a much better job at it than others.

(Hey, us too! You can find us on Twitter at @alleyinsider, or follow our article feed at @alleyfeed.)

Interesting

@comcastcares. Comcast (CMCSA) has already gotten a lot of attention for its Twitter activity, and it's well deserved. Staffer Frank Eliason has sent 3,300 updates to subscribers, potential subscribers, former subscribers, and anyone else uttering the word "Comcast." And while the open nature of all this conveniently helps polish Comcast's image, we think what Frank's doing is helpful.

zappos-billg.jpg@zappos. Online shoe store CEO Tony Hsieh tweets like a real person, complaining about the incompetent TSA (go Tony!) and talking about how he got Bill Gates, the guy who paid him $265 million for LinkExchange, to model bunny ears in a photo with him. (Amazing!) He occasionally mixes in business, too.

@jetblue. Some promo-y stuff here, but also helpful stuff from the folks at JetBlue (JBLU), who have 2,300 followers. Particularly nice: Weather alerts, and answering questions about baggage policy. And giveaways are cool. Southwest's (LUV) @southwestair is solid, too.

Less Inspired

@digg. Digg mostly talks about Digg, including new features, events, etc. Which is good -- just nothing special.

@yahoo. Seems like they tried to use it to share weird news for a while, and then stopped in January. Perhaps their Twitter guy got nervous when Microsoft came calling.

@delloutlet. Coupons, promotional messages, etc.

Hundreds more, like @37signals, @hrblock, @carnivalcruise, etc.

Deadbeats

@google, @apple, @verizon, @microsoft, @aol, @bestbuy, @netflix, @viacom, @timewarner, @cocacola, @pepsi, @tacobell. Some of these seem to be "owned" by the companies, like Google's (GOOG). Some are clearly not, like @netflix, which is "for sale" by a guy named Tom, who's also sitting on @usatoday and @yelp. "Twitter has a policy of giving the names over to Copywright (sic) holders," he tells us by email, "as I found out when Gamespot took back it's (sic) name from me.. I got a t-shirt out of it "
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Maria Elena Duron

Chief Buzz Agent™ and Inspiring Identity Coach Maria Elena Duron helps high performing entrepreneurs and executives learn how to manage their personal brand on-line and off-line, leverage their expertise and connections and generate “the talk that yields profits”. To claim your FREE gift, Crafting Your On Brand Intro Toolkit, visit her site www.buzz2bucks.com and click on FREE Gift. Visit our new meeting planning network, www.inspiringidentity.com!


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mariaelenaDURON
Twitter: twitter.com/mariaduron
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