I love this post.
Articles such as this wonderful piece shared by Maria Elena on brand equity can easily be translated to personal brand equity because
people drive the experience.
Past posts have examined how
CEO's can Misperceive performance and culture and even whether or not
CEOs are out of the loop?
Put it all together and the take away is when the CEO understands her own promise of value (brand) and how to deliver the feeling throughout the company culture via the right people, that awareness will cross over to customers, competition and stakeholders.
Everyone can effectively manage a brand when they learn how to start with their own.
What do you think of the direct link between personal brand and company brand equity?