Re: Brand Recognition
Sounds like a great idea to target the niche via publications. Sounds like you are comfortable on the phone...you can call these places yourself and create your own press as long as you have the message they are looking for. If you are not sure or don't have time, you might hire a PR person with contacts in your targeted industry.
Regardless, leverage and make sure your network sees the press! Enjoy!
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David Sandusky
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