Re: Dan Schawbel - Gen Y Expert RSS feed: Will Our Personal Brands Enter a Dark Age o
What a fantastic interview! I think this interview points to the confusion that being more productive, profitable, more in line with a 'get it all done' kind of success story that our world champions means we have as little interaction with people as possible and automate our activities to the point where they are just numbers on a screen rising upward.
Reminds me of the old Louis Mumford 1934 quote: "In the beginning men counted numbers, and after a while, only numbers counted."
An ancient quote, but perfectly in line with the Future Shock engagements of our time.
This terrific interview has also inspired me to highly recommend,
The E Myth Revisited. By Gerber.
The point of the book is to show you how automating the things you're not good at in your business will free you up to help you perform the things you ARE good at. I want to emphasize the LATTER part.
Making the cash ring with a sustainable and automated business plan is great, but the point of the brilliant Gerber book is that you become free to become an entrepreneur; you become free to invent new ways to interact with your most precious resource: your live, breathing, curious and real customers. The EMyth argues that helping others is what brings you to your understanding of meaning in the world. Helping others is the gateway to purpose, and not just off the shelf purpose, but divine purpose too. Getting away from monotony and draining inquiries that make your company less profitable is a must...but run towards the new inventions, invent new ideas that will awe your customers and engage them. And that takes interaction.
The goal is to find the ultimate path that empowers you to drop the language that says, "Ha! I'd love to do that, invent new things for my business, but who's got time for that." You do. It's not an option if you still want to love what you do.
That's the metaphor of this great interview: The Dark Ages is about shutting down and caving in to being overwhelmed. But if you're on this site, you are a breakthrough junkie, and won't settle for status quo in anything.
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