I think that content in combination with partnerships on the web are what really builds a presence. PPC helps build a marketing presence... but I don't think it can be trusted to increase sales.
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Quotes:
Howard Roark: "I am a man who does not exist for others."
Ayn Rand: The Fountainhead
"Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it."
Goethe
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