Quote:
Originally Posted by David Sandusky
How effective are pay per click ads today and what does the future look like? Which wins: fraudulent clicks or paying customers?
|
Basically PPC ads are effective when your visitor value is greater than your cost per click. It doesn't matter if there is click fraud or not. Your visitor value is dependent upon the effectiveness of the sales page they land on, your follow-up system, the price of the product you are selling, and your back-end sales.
All of these things need to be calculated and determined, which means strict attention to statistics is a must. If you have a good back-end system, then you can actually run your PPC campaigns at a loss because you will make up the costs by selling products and services to your visitors (prospects) down the road.
B. Hopkins