In many blogs/forums and associated groups (on and offline), I have seen common themes about networking challenges or frustrations.
Most frustrations fall under these categories:
- So and so does not get back with me or blows me off.
- How do I get noticed?
The reality is most see networking as a project during a time of need. Therefore, there is fear and urgency. That is scary, I understand. Especially when you need a job or close more deals/sales to survive. Those starting the game recently wonder why it takes so long. They also wonder why people will not help them. Well, you should have been connecting and adding value to a growing personal network before. So you have not, let's move on...you have started, don't stop. Don't stop connecting and adding value when your "project" is complete.
So here it goes: I know I must continue networking, you say, but you don't. Don't be that person that re-engages with your contacts now that you are back on the market.
Here is the other one: I am too busy to keep networking. Keep this in mind, the connector you want to be is just as busy -they value and plan for connection time and are responsive in relationships.
Okay one more: I am shy or don't like networking and don't know what to say/do. Very common.
Let's get creative about building the network
Here is where you get to share your ideas and add value! I will start:
LinkedIn and other targeted networking groups on and offline have been beneficial for me. But what has really worked is the relationships built and growing through community involvement, monthly breakfast or lunch with groups of friends, exercising in some form with friends, etc. A few of my relationships are more likely to be found on a walk then at Starbucks. What is common here is real conversations and ultimately connections based on
character and trust. Never eat alone - you don't need to dine out all the time, organize a brown bag lunch and meet in a conference room or on a park bench - do this once a month with the same and growing group. Another benefit from applying many forms of networking activity is you start to be seen elsewhere and become recognizable, especially if you are the organizer/leader - on and offline. You will be surprised that the time can be found and is valuable as part of your career regimen. Like brushing your teeth. If you are asking yourself, some of this does not look like networking - good, go with that.
What are you doing to provide resources and get people together? Share here and who knows, you might get other ideas as well as new participants in your current activity!