David Sandusky's Hire Educated RSS FEED: Complications of Personal Brand Simplified

[David Sandusky]

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In executive recruiting, my clients and/or associates would often describe a certain “kind” of person we need to be recruiting for a particular business plan and culture.**Within industry or disciple that “kind” of person had a name.**An example statement would be “Get me*’a’ Brett Godfrey“*

Get me ‘a’ Brett Godfrey does not mean get me Brett Godfrey.* There is a huge difference.**The cost associated with Getting the CEO and co-founder of Virgin Blue including his bleeding heart passion for the company*makes Brett rather untouchable.* Good job Richard Branson! ***

Getting ‘a’ Brett Godfrey means finding someone who has the professional characteristics you desire.* It might be someone who can start and grow a different kind of airline or it might be someone who has proven ability to recruit for attitude and build a unique culture.* Getting a type of person is known by the*unmistakable feeling in the room when everyone knows what you are*talking about.* That type of person becomes easy to identify, with individuality keeping him from being a commodity.**Being the actual Brett Godfrey is an unmistakable personal brand.* You don’t have to know the details about the story;*Richard Branson knows the unmistakable personal brand.* They shared vision including hiring a genuine smile (no airline experience required) - Remarkable!* Richard Branson*writes about Brett Godfrey in the chapter simply called “Brand” in*his book, Business Stripped Bare: Adventures of a Global Entrepreneur
I thought about Brett as my example over many because of this statement by Brandon in the book:

Brett’s naturally a Virgin sort of person. Had he never worked with us, his thinking would not be radically different today.* But I believe thinking about the Virgin brand enabled him to focus, and to convey values quickly and efficiently to his colleagues and his staff. *

Speaking of the Brand chapter in Branson’s book, I find it remarkable that branson writes about the company and people always being on brand.* I am not surprised such a natural brand manager included businesses, culture, personal brand and recruiting in the same chapter.*

Branson knows his role in the image of the company. He says his own high-profile adventures have not just highlighted the brand, they personified it.* He finds the trick is to find your own way to personify your own brand values and thinks you will feel the advantage - I know you will!* Branson goes on to say he feels it is important for the public relations people to build the profile of individual companies and their leaders.*

A “type” of personal brand spans across what we do. Independent*service providers,*polititicians, athletes and public speakers are examples of personal brand strategies around longer than you and I have been alive.* Think about a conference you are attending.* The subject matter is why you are*on the list, the speaker is why you go. The experience is why you follow.* That experience is the brand a conference leader must find and it comes in the form of a person.*

I will*share my own speaking experience as an excellent example.**The DaVinci Institute in Denver*has monthly bootcamps which are half day intense workshops on a variety of subjects by experts in the field.* Last year a bootcamp was*about launching*products.* They identified two of the best product and brand experts on the planet.**During the initial meeting about the upcoming event idea, my name came up as a third speaker.* I have not launch near the amount of products the others have?* Why me?* They said “Get us ‘a’ David Sandusky if he is not available.*

What did they mean by ‘a’ David Sandusky?* They knew, I knew and the target audience knew making me*the right experience to talk about launching products.**What they knew was my passion of personal brand and what people mean*in the equation.* In this case, the customer.* Brilliant! For me, on brand so I*did it!

Personal brand is a complicated subject because brand is a complicated subject.* That is why it is so fascinating and hard to do well.* If it helps you, work on*being the kind of person companies, communities and events need and be easy to find.* Done!

Posted in Personal Brand, Recruiting Tagged: career strategy, confidence, culture, culture brand, Entrepreneur, Personal Brand


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[ghij907]

Fantastic post describing personal brand concepts, recruiting and culture as a brand. love it! This is a complicated subject. It is personal! Strategy has risk and unknown. Together is constant work, but fun work.

I'll also submit I think it is important we all think in contect to personal brand management in our career.

[speakers80]

Fantastic post describing personal brand concepts, recruiting and culture as a brand. love it! This is a complicated subject. It is personal! Strategy has risk and unknown. Together is constant work, but fun work.

I'll also submit I think it is important we all think in contect to personal brand management in our career.

I agree with you. Nice work! well done