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Personal Brand Blog

David Sandusky's Blog on Your Brand Plan is dedicated to the best way to sustain a brand - Through people. This blog will highlight those who demonstrate a consistent and unmistakable personal brand and know the importance of recruiting the best.

David Sandusky is an entrepreneur, executive recruiter, keynote speaker and founder of product and service businesses including Your Brand Plan. David has interviewed more than a thousand entrepreneurs and executives along with business plans and culture. Your Brand Plan was created in 2005 to address Personal Brand strategy for business and career with the Strategic Career Plan & Personal Board of Advisors
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"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo

  1. Experience Pros Unmistakable Brand

    by
    David Sandusky
    on 08-28-2010 at 03:56 PM (Personal Brand Blog)
    Angel Tuccy and Eric Reamer are starting a Revolution in How People Treat People in Business. As co-founder and c-author Eric Reamer said today on a special Saturday Your Brand Radio, "treating customers well is common sense, but it has not been common practice." Angel and Eric are on a mission to change that through their Experience Pros business, radio show, meetup events and books. This book and the conversation is a good brand lesson. It is about the experience, not the marketing or words ...

    Updated 08-28-2010 at 04:09 PM by David Sandusky

    Categories
    Entrepreneur , Leadership Brand
    Comments 2 Comments
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  3. Neil McKenzie Pounding the Creatives and Business Drum

    by
    David Sandusky
    on 08-12-2010 at 10:33 AM (Personal Brand Blog)

    One of the sure signs you have an unmistakable personal brand is when buzz and conversation about you is consistently on brand and often. That is the case with Neil McKenzie. I will never grow tired of someone telling me they met Neil and talked about supporting the creative business economy in Denver and beyond.

    Neil adds value online as a regular contributor ...
    Categories
    Entrepreneur , Social Entrepreneur , Leadership Brand , Giving back
    Comments 1 Comment
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  4. "The Y" Experiencing the Name

    by
    David Sandusky
    on 07-12-2010 at 04:42 PM (Personal Brand Blog)
    Any time an organization changes a name there will be questions around the strategy for the brand. In some cases the expansion of a brand is a legitimate reason. Apple Computer, Inc. to Apple, Inc. is the first to come to my mind. Others change names to end the memory of a bad brand.

    Today in the non-profit world a 160 year old institution officially changed their name from Y.M.C.A. to The Y.
    My immediate thought was, sure, other than the popular song by the Village People, ...
    Categories
    Famous , Giving back
    Comments 0 Comments
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  5. Heidi Ganahl - It’s all about the dogs!

    by
    David Sandusky
    on 06-22-2010 at 12:32 PM (Personal Brand Blog)
    Heidi Ganahl is an unmistakable personal brand. This Denver / Boulder based entrepreneur is a remarkable example of how to start a business based on a passion and a need you feel should be filled as a customer. For Heidi, caring for dogs is the mission and innovation keeps her positioned for success.

    Heidi's mission is delivered through Camp Bow Wow which provides the highest levels of fun, safety and ...
    Categories
    Entrepreneur , Giving back
    Comments 0 Comments
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  6. Pinkberry Culture Creates Lines of Groupies

    by
    David Sandusky
    on 06-05-2010 at 11:14 AM (Personal Brand Blog)

    I have heard of Pinkberry, but it was not until a franchise owner opened a Pinkberry a block away from our studio / office in Denver, CO that I realized this place is a BIG deal. Before they opened, we noticed cars and people pulling up and revolving around the parking lot in anticipation of opening day. Soft opening day resulted in lines around the corner of the building, maybe 100 people? Opening day, same ...
    Categories
    Entrepreneur , Leadership Brand
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