Personal Brand Blog

With the passing of a legend, you hear the same thing over and over including the impact a person has on an individual by the individual. That consistent experience had by a population is the mark of an unmistakable personal brand.

When Tim Russert died of a heart attack, we heard how he changed the standard of preparedness in interviewing for both journalist and guest on the popular show Meet the Press. We heard, and I felt, we would never see another Tim Russert. But we can be inspired by his passion and way of preparedness. That is a lasting impression doing it like Tim Russert.

Yesterday we learned the 92 year old newsman Walter Cronkite died.



During Cronkite's masterful 30 year career, people connected with him because of his honesty, professionalism and passion for story telling. He became known as the "most trusted man in America".

Cronkite was not afraid to try new things, he was a pioneer. I bet he would have embraced social media like twitter as an early adopter. He created the "anchor" position and was the first managing editor and producer of a evening news show. CBS Evening News was at the top of the ratings when Cronkite retired. Cronkite remains an influence in the business even as he has passed.

Married to his wife Betsy for 62 years, Walter Cronkite will be remembered as a long time dedicated family man, how he delivered the Kennedy assassination with human emotion, unashamed glee when Neil Armstrong set foot on the moon and his personal commentary on the Vietnam War. All event and activities combined, Walter Cronkite is the most trusted man in the America.

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