Personal Brand Blog

Rush Limbaugh Brand Too Successful for NFL Brand?

on 10-15-2009 at 11:33 AM (639 Views)

Could the fact that Rush Limbaugh enjoys an unmistakable personal brand be the reason he is cut out of his desire to be a NFL franchise owner? How does the most listened to radio talk show in America, broadcasting on over 600 radio stations nationwide play?

You know what you get from Limbaugh from commentary on his show whether you love or hate him. Would other team owners worry about the power of the blow horn and controversy - even those who agree with the politics? Generally fans do not hear much from professional sport team owners accept for maybe Dallas Cowboy owner Jerry Jones certainly Dallas Mavericks owner Mark Cuban. Cuban has popular blog called Blog Maverick where he does comment on why the NFL can't let Limbaugh be a team owner. Cuban's personality has created controversy, but few have the reach of Rush Limbaugh. Is that to much success and power when freedom of speech could be the NFL's "issue" of the day?

The Rush Limbaugh Show website tags the host as America's Truth Detector; the Doctor of Democracy; the Most Dangerous Man in America; the All-Knowing, All-Sensing, All-Everything Maha Rushie; defender of motherhood, protector of fatherhood and an all-around good guy.

There is a "consensus" among the American people, who have made this the most listened to program, that it is also the most accurate, most right, and most correct.
People who disagree with this are Rush Deniers.

Is there a simple clash of two very successful brands where one does not see room for the other?

Updated 10-15-2009 at 01:08 PM by David Sandusky

Tags: controversy, franchise, media personality, nfl, owner, personal brand

Categories: Entrepreneur , Famous , Leadership Brand

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Comments

Unregistered - 10-15-2009 07:39 PM

You say, "There is a 'consensus' among the American people, who have made this the most listened to program, that it is also the most accurate, most right, and most correct.
People who disagree with this are Rush Deniers."

Yikes. There is no consensus. Rush's audience is 98% white (quantcast.com). There have been several NFL athletes who have come out saying that they would never play for a team who was owned by Rush. The problem is not one of Brand, but one of a man who has made polarizing racist comments becoming a part of an organization that is 67% black.
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David Sandusky - 10-16-2009 07:29 AM

Thanks for the comment. First, the following comment is not from me, it is copied from the show website as stated in the blog post.

Originally Posted by Unregistered

You say, "There is a 'consensus' among the American people, who have made this the most listened to program, that it is also the most accurate, most right, and most correct.
People who disagree with this are Rush Deniers."

From there, I agree with you about his past comments as indicators of potential future problems for the NFL...and hence how is popularity and reach is too strong if they have to put a "leash" on him. Like putting a leash on Mark Cuban, good luck with that!
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