Kevin Rose, founder of Digg is a celebrity. Not the kind my mom and dad would know about. As a matter of fact, many will hear about Rose for the first time as Inc. Magazine November 2008 issue hits the newsstands.

Online, however, Kevin Rose is a big deal. As I recognize Kevin Rose as an unmistakable personal brand, he has the second most (Barack Obama) followers on twitter, Digg has...

David Sandusky

I was cracking up when I saw Gary Vaynerchuk on Conan O'Brien loved The Big Idea clip and just read the FastCompany.com "Selling Wine the Web 2.0 Way" article. Gary is all over the place with an unmistakable personal brand about wine! His energy is transferable and may ultimately be his brand...but today, you think Gary, you think passionate about wine.

As any good brand,...

David Sandusky

Sometimes a personal brand provides expectations because of the physical shape and size of a person. Sometimes unique abilities are part of nature and when combined with dedication and focus, the best in the world is the result.


What would you have to do if being recognized and paid as the best swimmer and Olympic athlete in the world is your goal? To beat the odds and Michael Phelps....

David Sandusky

I must post about Seth Godin early on in the blog side of Your Brand Forums. Since my blog theme is highlighting unmistakable (should I say remarkable) personal brands.

There is no confusion about what you get with Godin. Common sense customer centric approach to marketing is remarkable. His direct style of writing and speaking sinks in.

Seth Godin's blog...

David Sandusky