Your Brand Image

In working with creative individuals I have found that it is hard for many of them to define what success means. “I want to be a successful artist working in my studio” seems to be about as far as many of them can go in defining their success.

When you ask other entrepreneurs what success means they will describe their success in terms of being a market leader, capturing market share, developing new and innovative products, their distribution chain, market capitalization and the financial ...

Tags: business plan, mission, success

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Brand is usually associated with the marketing world. For some the definition of brand means your logo or logo type. Today brand has come to encompass much more than marketing to include your product or service, the quality you provide, how you treat your customers and the total experience provided by your company. It goes across all business functions and is determined by your employees, customers, suppliers and stakeholders.

Effective marketing activities are key in developing your ...

Updated 06-16-2010 at 06:25 PM by Neil McKenzie

Tags: advertising, brand, marketing, social media

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I recently watched a very interesting program on PBS Frontline entitled Digital Nation that has some major implications for your business or personal brand. We are spending more time on our computers, notebooks, netbooks, PDAs, Smart phones iPhones, and soon the iPad – increasingly we are using more than one of these devices at the same time.

We spend our time on talking on the phone, text messaging, emailing, Googling the world, social networking, shopping, and being entertained. ...

Tags: brand, neil mckenzie, photography, virtual world, your brand image

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Recently while participating on Twitter I ran across a reference to a blog post by Seth Godin about how your profile picture on sites like Twitter, Facebook and LinkedIn affect your brand. I have been writing articles on Your Brand Image on just this very subject and I thought I would check out what the author of the best selling book “Tribes” had to say on the subject. If you have read my previous articles you would have seen that I recommend having a great profile picture that supports your ...

As a photographer specializing in business and personal brands am I finding that more and more of my images are appearing on social networking sites like Facebook, Twitter, Linkedin as well as small niche sites built using programs such as Ning. These sites are a great way to build your brand and expand your network for either business or personal purposes – if done right!

When I work on a personal brand I like to get to know my clients. It helps me paint a better story and really ...