Your Brand Image

I recently watched a very interesting program on PBS Frontline entitled Digital Nation that has some major implications for your business or personal brand. We are spending more time on our computers, notebooks, netbooks, PDAs, Smart phones iPhones, and soon the iPad – increasingly we are using more than one of these devices at the same time.

We spend our time on talking on the phone, text messaging, emailing, Googling the world, social networking, shopping, and being entertained. ...

Recently while participating on Twitter I ran across a reference to a blog post by Seth Godin about how your profile picture on sites like Twitter, Facebook and LinkedIn affect your brand. I have been writing articles on Your Brand Image on just this very subject and I thought I would check out what the author of the best selling book “Tribes” had to say on the subject. If you have read my previous articles you would have seen that I recommend having a great profile picture that supports your ...

As a photographer specializing in business and personal brands am I finding that more and more of my images are appearing on social networking sites like Facebook, Twitter, Linkedin as well as small niche sites built using programs such as Ning. These sites are a great way to build your brand and expand your network for either business or personal purposes – if done right!

When I work on a personal brand I like to get to know my clients. It helps me paint a better story and really ...

In these challenging economic times it is more important than ever to provide world class service. The old adage that keeping a customer is a lot cheaper than getting a new one rings even truer today. In a world of endless phone menus and computer voice recognition programs it seems that some organizations take their customers for granted. The organizations that don’t take their customers for granted are positioned to capture market share once the economy turns around.

When developing ...

I have this idea that with the use of images you can improve how your customer service is perceived by your customers and help motivate your employees to provide world class service. The customer service you provide and its perception are a major part of your brand.

You may be asking yourself, “What do images have to do with customer service”? The answer is more than you think. I spent many years measuring the level of customer service for major financial firms. We continually ...