Your Brand Image

Ok, this is not a rant about using stock photography or stock images. They have their place but it may not be in representing your personal or business brand.

What is stock photography? Stock photos are images created by photographers and either sold by the photographer or agencies that represent many photographers. With the increase in the number of people with digital cameras there has also come an increase in the number of stock photo agencies – most all are represented on ...

Ok this blog is not about the technology of Web 2.0. I had an idea of what Web 2.0 meant but first I thought I had better do some research. I figured the easiest way was to check in out on Wikipedia. Here is a snippet from the reference: “The term "Web 2.0" describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development ...

Today with social networking becoming an integral part of one’s personal or business brand. You not only need to be careful about what you say but also the physical image you present. As social networking sites evolve, images are becoming an integral part of the landscape, even LinkedIn which has been more experience driven allows for a personal image.

Many have heard about the Ivy League graduate business student who had lined up a high paying job as an investment banker with a ...

In the acting and modeling world a headshot is an 8”x10” glossy photo which focuses on the actor’s or model’s face. A good headshot will stand out from a stack of other actor's and model's photos and will elicit a reaction of the viewer like, “I would like to get to know that person, they seem interesting”. So you are asking, “What does that have to do with me?”

With more and more people being found and judged (yes judged, sorry but people make decisions based on your image) on ...

You have seen them – pictures of people on their websites, social networking sites, brochures and business cards. When you meet them in person there is a disconnect, the image they use to support their brand does not match the reality.

Here are some examples:
- The images show someone with a full of head of hair – the reality is someone who doesn’t have a full head of hair.
- The images show someone who is sleek and slender - the reality is someone who has gained weight. ...