I recently watched a very interesting program on PBS Frontline entitled Digital Nation that has some major implications for your business or personal brand. We are spending more time on our computers, notebooks, netbooks, PDAs, Smart phones iPhones, and soon the iPad – increasingly we are using more than one of these devices at the same time. We spend our time on talking on the phone, text messaging, emailing, Googling the world, social networking, shopping, and being entertained. ...
When I was about 4 or 5, my mum and dad would go off to work and leave me with the next door neighbour. She was a hairdresser who worked from home. Her only pacifier for me was Charlie & The Chocolate Factory on VHS. I can't remember the number of times I've watched Charlie and the other 'winners' wander around Mr. Wonka's factory when the unopened doors were opened. It reminded me of a recent case study on Zappo's and how social media can open the door to your brand. Share your people, ...
I've just attended an event in Canberra, Australia for modified car enthusiasts. It was quite an eye opener. Here were a bunch of consumers that for many brands would be perceived as less than desirable. They had a relatively low household income and lived in areas outside of the richer suburbs in Australia. However, these people invest a serious amount of their time and income in their passion of cars. Some of the vehicles on show were worth over $200k. It got me ...
