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  1. Willy Wonka's brand lessons

    by on 02-01-2010 at 05:18 AM
    When I was about 4 or 5, my mum and dad would go off to work and leave me with the next door neighbour. She was a hairdresser who worked from home. Her only pacifier for me was Charlie & The Chocolate Factory on VHS. I can't remember the number of times I've watched Charlie and the other 'winners' wander around Mr. Wonka's factory when the unopened doors were opened.

    It reminded me of a recent case study on Zappo's and how social media can open the door to your brand. Share your people, ...
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  2. Mari Smith Unmistakable Personal Brand

    by on 01-22-2010 at 02:11 PM (Personal Brand Blog)

    You don' have to follow Mari Smith long to see she is having a blast! Plenty of LOL and w0000Ting and other fun personality in 140 characters or less.

    Mari is best known online for adding significant value to social networking for fun and profits. Particularly with facebook. Her blog, why facebook, is a hit! The Mari Smith Fan Page is a great example of how to create a fan page for your business. ...

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