Q1: Media just connects things, it's a conduit - it's not interesting, not even the social kind. Thoughts? (from this article: http://bit.ly/S3NRq )

Q2: What would happen if we acted on the implications of social media, rather than just use it as cheap media?

Q3: What are you thoughts on "brand positioning"? Good, bad, antiquated, thoughts?

Q4: Branding is a strategic endeavor, not a creative enterprise. Do you agree?