Pay per click ads effectiveness?

[David Sandusky]

Christian,
Good work on driving traffic to your site that is translating into sales!!!
Re: organic, make sure you build a signature in the user CP with links to your website. While posting here and elsewhere, you might as well create the links and give people options to find you directly (rather than just LinkedIn).
Keep up the great work - I love to see the progress!

From your post in search engine optimization (Search Engine Optimization), you said

P.S. David, thanks for the article. I have a link-list of SEO articles and tools on my laptop; I'll share them later.

If that link-list is on your website, create a trackback which will be found below in the new thread you would create!

[fruit-engine]

PPC is quite effective in driving traffic to a site. The key is to know what keywords you need to use so your ads will be displayed on the right sites and attract the right crowd (i.e., people looking for what you're offering)

[inova]

Quite effective I would say

[factoryway]

I think it is more of useful clicks, I had nice experience before, but later when I found the result was good enough, I halted. actually, the later you use pay per click, the more you have to pay as new websites are opening everyday, they may distract the search engine. maybe I could be wrong

[sellIn']

I truly do not even look at google ads on sites and think I am not alone. I even skip the sponsors when searching terms and go right to the results of my search. Probably still not alone. I do notice ads that jump in and pop ups but have never clicked. After time I see brand recognition so that is something of value for the advertisers. Otherwise, is it not fake traffic to the advertisers website?

I would love to hear from someone getting business from clickthroughs.

[NAThen]

From an advertising perspective, I would think that Google Ads on sites frequently visited by the same people will ultimately build awareness for when the product/services is needed. Overall views is the real equation that matters and the click through cost might be minimal compared to traditional cost/view.

My question is tracking views and brand awareness online. What if a customer comes to your site directly as apposed to linking via an PCC ad but as a result of seeing many PCC ads?

[thehardwarecity]

I pais about $1000 to adbrite.com, didn't get a single conversion from them, They were putting my ads on all porno sites and chanrging me by CPM.

[searchguru]

Hardwarecity,

AdBrite is not a good fit for what you are doing. I suggest that you need to optimize your website by changing the meta tags (title, description, keywords tags) on each page to reflect the content of the page.

You need a paragraph of text on the home page to tell people why you are the ONLY solution to their needs (branding). The current description is way too vague.

And the links at the bottom of the pages take the user off the website altogether, which is not a good thing.

Email me if you would like more help.

[Nipa]

PPC ads are still effective for many businesses. Click fraud is a serious issue that continues to impact all online marketers. A sure way to reduce impact is by spending less on PPC and spending on long-term SEO strategies.

PPC should be used to complement the SEO. In marketing, online or traditional, any strategy done by itself doesn't work. A combination of strategies have to be executed to get maximum results.
Search Engine Optimization (SEO) also known as organic or natural SEO is the way to go for long term rankings and placements in search engines.

Do PPC work? Absolutely. Can they be made more effective with SEO? Absolutely, positively.

SEO is more trusted, provides long-term results, and can reduce PPC costs for any business.

Nipa Shah - President
Company: Jenesys Group, LLC - www.jenesysgroup.com
Listen to Round Table India – A podcast for Asian Indians.- www.miicc.com
Check out our latest launch: http://www.thebloogle.com - you haven't blogged till you blog on thebloogle.com
Email: nipa@jenesysgroup.com
Skype Chat ID: ntech_seo
Phone: 248-470-6299

[Unregistered]

I agree with jbliler.

In the world wide web, visibility is the key. There are a lot of establishments that would compete for your business. They offer page optimization, pay per click and other services that'll promote the ranking of your site in the top search engines like google, yahoo and msn. These services will help your company’s presence be felt worldwide.

however, this presence may equate to traffic---not sales. but same will be useful in the long run for it will create product awareness