Business of Commodity Personal Brands

[David Sandusky]

Being easily replaced within your profession is a tough reality. If your business is the house of commodities (employ easily replaced personal brands), how do you separate yourself?

We talked about the auto-mechanic garage in this forum before - check it out.
Now Let's look at the real estate and mortgage industry with the following short case study as a great example...read-on and post more ideas in this forum.

Real estate companies battle the brand issue daily. It's a fight to connect a company message to the customer's actual experience when the brand's soldiers -- the agents -- are trying to build their own brands. Brokers fail because the message hardly ever matches the experience.

more...

Companies and people can do a number of activities to try and separate from the competition. The key for the owner is to hire people that genuinely care about the experience and go above and beyond because they want to.

[Home Business]

A unique personal brand image has helped them communicate a bigger message to the world, because people remember and process images better than words.

Work At Home-Home based business,Work At Home business,Earn Money From Home,Work From Home,Online Business

[williamgeorge]

A unique personal brand image has helped them communicate a bigger message to the world, because people remember and process images better than words. Images are the bridge that helps us understand more profound messages behind a particular brand. Individually, how we get a job or promotion, win business, find a mate, or convey a message is based on how well we can express our strong points and hidden talents in a memorable way.
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williamgeorge
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