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04-09-2008, 03:35 PM
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Business of Commodity Personal Brands
Being easily replaced within your profession is a tough reality. If your business is the house of commodities (employ easily replaced personal brands), how do you separate yourself?
We talked about the auto-mechanic garage in this forum before - check it out. Now Let's look at the real estate and mortgage industry with the following short case study as a great example...read-on and post more ideas in this forum. Real estate companies battle the brand issue daily. It's a fight to connect a company message to the customer's actual experience when the brand's soldiers -- the agents -- are trying to build their own brands. Brokers fail because the message hardly ever matches the experience.more...
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David Sandusky  like an ad agency, but for people w/ the Strategic Career Plan and Personal Board of Advisors "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo Let me connect you to someone via LinkedIn 
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