Roger Penske has one of the most recognized personal and business brands on the planet. Many people associate him with his Penske Corporation where he is involved with many ventures. Others, like me, associate him with his Penske Racing team. You will recall that he is the team owner for Helio Castroneves who won the Indy 500 last month. Winning at Indy has almost become a tradition for Penske. In fact, most brands that Penske touches are winners.

Now comes word that Roger Penske is in the process of buying another automotive brand, Saturn. Much to delight of the nearly 13,000 employees at Saturn, they are now quickly becoming champions of the Penske brand. While Saturn has been a successful case study for brands for many years, like many in the USA, this automotive brand has hit the skids recently.

Will Roger Penske lead another automotive brand to victory with Saturn?