For anyone planning to attend the Noel-Levitz national conference on student recruitment, marketing and retention, and interested in learning more about educational brand and its rightful place in enrollment management for colleges and universities for the new economy, I encourage you to attend my session. I will have the pleasure of co-presenting with John Dolan, Vice President for Enrollment Services at La Salle University.

John and I will be sharing the case study from the brand initiative that we are working on at La Salle University. The session title is Creating a Social Network of Enrollment Brand Champions: The La Salle University Experience. We will be presenting at 11:15 on Thursday, July 23 down the street from The Alamo. In addition to sharing our case study we will discuss issues facing higher education and new media uses for enrollment professionals.

We hope to see you in a few weeks in San Antonio, Texas. Learn how to recruit and retain brand champions for your institution.