Brand Champion of the Day- Paul Gillin, Author of Secrets of Social Media Marketing

[rwhisman]

 

A few years ago when I was in the processing of learning about the then new social media that were coming onto my radar screen, I read an enlightening book titled, The New Influencers. The author of that book, Paul Gillin effectively introduced readers like me to emergence of social media and the role those who participated would play in the future.

Since then I have become a convert and spend the vast majority of my time marketing through social media like blogs, facebook, twitter, friendfeed, linked in and others. Like many of you I recently felt a bit overwhelmed by the warp speed with which social media was engulfing us. It was at that time I discovered another book by Gillin, Secrets of Social Media Marketing. I just completed it and recommend it to anyone who is new to social media, or someone like me who needed to get refocused on my social media marketing plan and how to make best use of social media to enhance one's brand.

I am a champion of Paul's brand. His work is contemporary, relavent and easy to read. Thanks Paul Gillin, you are the Brand Champion of the Day!

[Paul Gillin]

How nice of you to say that, Rex! I truly believe this is the future of marketing and it's gratifying to see that my arguments have had such an impact on you. That's as good as it gets for an author. Thanks!