Last weekend I came out of a restaurant where I had dinner one evening and saw a brightly colored 2010 Chevrolet Camaro like the one pictured here. My first thought was that it looked like a bigger, badder version of the Corvette. My second thought was I would look really good behind the wheel of that car. My third thought was that other people would think I was going through a mid-life crisis.

Apparently the 2010 Camaro is in the new Transformers movie where many viewers are having thoughts similar to my first two listed above. GM and Chevrolet are probably hoping that they can capture the emotion of those who are going through mid-life crisis and will make their way down to their local Chevy dealers. Are those still around? I am not the only person who has made an emotional connection with the 2010 Camaro brand as I learned from the USA Today earlier in the week. There is a wait list at many dealerships.

Can the 2010 Camaro recruit enough brand champions to save the GM brand?