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| Culture Brand Individual brands make up the internal and external experience - or culture brand. Understanding your culture brand is critical to your success. What do you see happening that deserves discussion and what do you need? What are you doing to shape and communicate your real and changing culture? |
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10-09-2006, 09:51 AM
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The Branded Culture
Many people think a brand is a logo, packaging and a company name. These are images that represent a brand; a true brand is a promise of value and experience. What would your perception of a company be if you relate with a welcoming company name, logo and advertisement only to be treated poorly or disappointed in the results? That name, logo and ad have a different feeling now don't they.
So how do you contribute to your own, or your company culture? What examples do you have of a company culture that is communicating effectively - attracting and retaining the right people, clients and partners.
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David Sandusky  like an ad agency, but for people w/ the Strategic Career Plan and Personal Board of Advisors "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo Let me connect you to someone via LinkedIn Last edited by David Sandusky; 10-10-2006 at 07:15 AM. 
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06-11-2007, 07:13 AM
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Seems to me that senior leadership (the CEO) shapes the culture and is responsible for hiring the right people who in turn hire the right people. As "the people", the role is to do what you are hired for and a little more. If the right people are hired, the culture will be in line with the CEO's vision.
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03-01-2008, 06:35 PM
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The product should hold strong attribute and leadership, you should go on re-inventing the value proposition like BMW- the ultimate driving machine, it hold the attribute of drivability and it roll over its whole brand and similarly Nokia- Connecting People, Marlbrow did it with cowboys.
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