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| Culture Brand Individual brands make up the internal and external experience - or culture brand. Understanding your culture brand is critical to your success. What do you see happening that deserves discussion and what do you need? What are you doing to shape and communicate your real and changing culture? |
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09-07-2007, 11:41 AM
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Steve Jobs Just changed Early Adoptor Culture
Oh man, Apple got slammed by early buyers of the iphone with disgust the price already dropping $200 from market entry pricing. I don't think they learned how to produce it less expensive or even supply. Jobs notes, clearly in his letter to iPhone customers (or was is shareholders), you be the judge, that it is price strategy to nail holiday shopping numbers.
You will note in his letter that he is offering early buyers $100 to spend in Apple stores. Will this effect how early adopters decide what technology to buy out of the gate from Apple or anywhere else?
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David Sandusky  like an ad agency, but for people w/ the Strategic Career Plan and Personal Board of Advisors LinkedIn | Facebook | Twitter | call 303.325.3225 "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo 
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