Could this search engine .....ahem...I mean. Decision Engine. Be the raise and fall of Search Engines?

The rise as in the switch from Search Engines to Decision Engine. Today, we already see "snippets" and links as description. But with Bing, we're going to see the description and expanded description.

The fall - Bing will empathize choice. You choose what to click, rather than page rank of a keyword. For example, most people click the look at the first page, and within 50 seconds, they decide if they want to click it or not... The thing is, with expanded description of the site; it will ultimately change their mind. Its not enticing. Its going to drive people away from sites that are pretty new, a start up, or something. It will definitely change the way we think about search engines. And how we react to those search links.

I like the idea, but it will change search as we know it.