Customer Are Always RSS feed:What Does CRM Mean to You?

[David Sandusky]

My RSS Feed is dedicated to customer service and Has Just Posted the Following:

Early last year I introduced a new CRM application called Highrise which has now launched and been receiving many accolades from the press and business professionals. 37Signals is the company that developed Highrise and Jason Friend, a co-founder of 37Signals, recently chatted with Duct Tape Marketing's John Jantsch. Listen to the podcast.

When we think of CRM, many of us think of it as software that keeps track of customers. As I learned a couple years ago, CRM can be a powerful tool if used correctly. I also learned that everyone has a different definition of what CRM is and how to use it. However, may I stress again that communicating the importance of CRM to your employees is one of the keys to successful implementation of the technology.

I like John Jantsch's view of CRM:

"I would say don’t just look at a CRM solution as a way to keep track of leads, think about it as a way to keep track of leads and improve the overall experience your prospects, customers and partners have with your organization. If you think that way, the cost of implementation might not seem as steep..."

What's your view of CRM? What features should CRM have? Take this short survey that Duct Tape Marketing setup.



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