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Excellent Customer Service Your personal brand is a service business. Discuss service and who goes out of their way to provide excellent customer service? Do them a favor and tell your story.

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Old 12-02-2007, 09:56 AM
David Sandusky's Avatar
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Default Customer Are Always RSS feed:Before Customer Service Can Change, the Culture Must Cha

My RSS Feed is dedicated to customer service and Has Just Posted the Following:

In response to my recent post about Northwest Airlines, Glenn Ross of Customer Service Experience says that before NWA can start to correct the customer service attitude of the company, it must first fix the company culture.

Kim Shuford made a comment on Glenn's post saying that this change in culture should start at the top and make its way down the "chain of command".

However, in order to change the culture, there must be a leader that knows change is needed. If you're a CEO or business owner and would like help in changing your company, here's a great article to read: The Formal Culture Change Process
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