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Industry Trends Calling all experts - what is happening? Also, a great forum to debate fads vs. what will stick. WHAT'S NEXT?! ARE YOU AND YOUR BUSINESS TOOLED TO SUSTAIN YOUR COMPETITIVE ADVANTAGE IN THE FUTURE?

 
 
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Old 05-08-2007, 10:16 AM
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Join Date: Apr 2006
Posts: 5
Default Custom is King

Existing in a highly service oriented industry - weddings and other social events, I have noticed the demand people have on their service providers for customized services. I do products for the industry that are custom so, yes, I am going to attract more of that demand, but it is in my service provider friends that are driving some of the need my way. They too are offering unique and custom services to an audience that want to stand out from the traditional events.

I am noticing the same in other services and products - to remain competitive, you must customize to your market. Are you seeing the same in your business? How has that changed the way to do business?
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Julie Sandusky
Designer & Consultant
JS Design
our style - custom, distinctive, boutique chic
www.jsdesignevents.com
4340 E. Kentucky Ave., Suite 255
Glendale, CO 80246
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