Google Radio Ads

[David Sandusky]

"Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory," said Eric Schmidt, Chief Executive Officer of Google. "We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners."

With new media making waves, radio continues to prove frequency, entertainment and ease is valuable for the consumer and advertiser. The Google and Clear Channel partnership is one of the more interesting messages I have seen in creating industry trends!
Read more about the radio advertiser expansion here.

[Robert McNealy]

Albeit the synergies may be more efficient, however, combined that with the fact that Google recently bought DoubleClick, Google seems to be consolidating a lot of media power.

[David Sandusky]

I will not be surprised if Google buys Clear Channel too. Lot of power. Monopoly? There is a lot of competition and opportunities for others in this space.

Related to this deal with radio, it will be interesting to see if the highly effective repetition and frequency of radio advertising will change with Google style ads. It can't to be effective; THAT would dilute advertising reach, but the smart station owners will control this making it a great opportunity for advertisers on and offline brand.