gotta love it - ?fat tire? is vintage chic?

[Julie Sandusky]

So I am a beer and wine snob - I completely admit it. I figure if I am going to have a cocktail - it should be good. No need to waste your time on the boring, bad stuff.

I do absolutely*LOVE that New Belgium beer company is now putting their award winning Fat Tire amber brew in a can. I love the presentation of the can itself of course - the most important element in my world. New Belgium has great marketing materials and who doesn’t love the vintage bike graphic?* The introduction of the can**- goes with the whole overall look.* It is just a can - but somehow the design, graphics and imagery just pop and give you that nostalgic*feel with a vintage look*- and a*good brew inside. Perfect for your next July 4th BBQ, summer soiree, or casual chic wedding… A very vintage CHIC IDEA…




click here to visit Idea Chic blog

[Jenie0109]

fascinating colors .. But the bike? yeah its tires but the first impression of consumer is its a soda not a beer

[Unregistered]

Interesting feedback for Fat Tire beer from The New Belgium brewery in Ft. Collins, CO. People that know the bike riding mania get it.