Keep in touch with prospective customers

[Jim Mullens]

Interesting stats from the March 2008 issue of Entrepreneur Magazine:

50%+ of consumers are open to receiving an interactive follow-up when they're interested in a company

66% of men in the 35 to 44 age bracket are interested in follow-ups - making them the most interested in follow-ups.

50%+ of female consumers 18 to 24 would like a follow-up email after they've expressed interest in a company.

45% of U.S. consumers prefer an email personalized to their needs, while 28 percent prefer an email with general information and 6 percent prefer a text message.