Creating Elevator Pitch

What is the best way to go about creating a unique elevator pitch?

[David Sandusky]

Pitching a business deal or yourself? Either way:
First is to identify who you are including unique abilities and value proposition. The key is to know your brand with confidence. That way, you can deliver a non scripted elevator pitch and even customize to the people you are talking to -- after asking about them first of course.

The best elevator pitch leaves people with a feeling of confidence about you and/or your business. Long after they forget your words, they will remember how they felt around you. When you do this well, they trust you. Next time you see the same people, your opportunity to build relationships get stronger.