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Finding Keywords
Before we get too far along, let’s define some terms. When people search in a search engine (Google, Yahoo!, etc.), they’re searching for search terms, but those are commonly known as keywords. A somewhat annoying feature of search engine optimization (SEO) terminology is that the word keyword can mean more than one thing. It can mean a single word, or a set of words (a keyword phrase). You also may have heard the somewhat strange sounding term long tail keyword in relation to SEO. It’s a fancy term for a simple idea. A long tail keyword typically has three or more words (making it really a keyword phrase), and doesn’t get as many searches. That also means it tends to have less competition, which we’ll talk about more in a minute. You want to focus on long tail keywords, with the goal of finding niches with lots of searches and minimal competition. A natural benefit of doing this work is that you’ll also be armed with these keywords to use in your marketing efforts, which we’ll cover later. The bottom line is that you want to find keywords which will let you drive enough traffic to your website to maximize your chances for profit. For example, you wouldn’t want to target the term diet. There is way too much competition there. But something like lose weight over 40 gives you a real chance to profit. Once quick and easy technique is to start with modifiers of a term. Modifiers make a search more specific. Here are some examples: antique old new fast quick free cheap accessories best big damaged easy effortless fake imitation The list could be huge. Targeting furniture might not be smart, but targeting damaged antique furniture might be. The first keyword is most definitely not long tail, but the second one is. An excellent free tool to help you is NicheBOT Classic, which you can find here: http://www.NicheBotClassic.com and I also find the very good softwares at www.tata888.com for only $5! But let's go for the free one. This tool lets you search for keywords and see how many search they get. That’s the first step toward finding a niche lots of people are searching for. Notice that COUNT number. That’s the total number of searches in the WordTracker™ database (the default setting) for the past 90 days. By the way, WordTracker® is a great tool on its own, and they’ve added a free keyword search tool you can find at http://FreeKeywords.WordTracker.com. It has a simple interface that lets you search for any keyword and drill down to find long tail possibilities.
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